IP Geolocation for Marketing & Ad Targeting
Uncover corporate visitors, power Account-Based Marketing (ABM) pipelines, and segment ad campaigns using firmographics and mobile network operator metadata.
Uncover corporate visitors, power Account-Based Marketing (ABM) pipelines, and segment ad campaigns using firmographics and mobile network operator metadata.
Marketing teams utilize IP geolocation and network enrichment to bridge the gap between anonymous web traffic and targeted lead generation. By matching visitor IPs against corporate ASN blocks and mobile carrier identifiers, marketers can personalize B2B landing pages, trigger sales alerts for key target accounts, and optimize localized digital ad bidding without relying on third-party tracking cookies.
See how growth teams use IP firmographics and mobile metadata to drive conversions.
Identify enterprise company names, corporate domains, and industry categories directly from anonymous web traffic.
Segment mobile campaigns based on cellular operators using Mobile Country Codes (MCC) and Mobile Network Codes (MNC).
Target programmatic advertising down to specific metro regions (DMA), cities, and postal codes to maximize ad ROI.
Customize hero banners and headline text to feature the visitor's city or region, improving ad relevance scores.
Notify sales teams in Slack or CRM platforms whenever target enterprise accounts visit high-intent pricing pages.
Group web conversion analytics by geographic territory to evaluate marketing campaign performance across regions.
Reveal organization names from corporate IP networks.
Filter cellular traffic by carrier (e.g., Verizon, AT&T).
Target campaigns based on precise mobile country/network codes.
Geo-fence campaigns down to local cities and regions.
Examine how core geolocation features pair with data responses.
IP geolocation data is essential for targeted advertising campaigns. It offers insights into user location, interests, and demographics, allowing for personalized ads and improved campaign effectiveness and return on investment (ROI). Leveraging IP geolocation data in advertising enhances targeting accuracy, ad performance, and campaign success by providing personalized user experiences.
{
"ip": "8.8.8.8",
"country_code": "US",
"country_name": "United States of America",
"region_name": "California",
"district": "Santa Clara County",
"city_name": "Mountain View",
"latitude": 37.38605,
"longitude": -122.08385,
"zip_code": "94043",
...
}WHOIS information is crucial for branding efforts, providing insights into domain ownership and registration details that influence brand identity and reputation. Businesses can use these records to verify domain ownership, ensuring a cohesive online presence that enhances brand trust and credibility.
{
"domain": "locaproxy.com",
"domain_id": "1710914405_DOMAIN_COM-VRSN",
"status": "clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited",
"create_date": "2012-04-03T07:34:32Z",
"update_date": "2025-01-23T03:00:38Z",
"expire_date": "2027-04-03T07:34:32Z",
"domain_age": "5248",
"whois_server": "whois.godaddy.com",
...
}Utilizing IP geolocation data and WHOIS information can significantly improve market research. By analyzing the geographical distribution of website visitors and understanding the demographics of your audience, you can gain valuable insights that will help you tailor your products or services to meet their needs.
{
"ip": "8.8.8.8",
"country_code": "US",
"country_name": "United States of America",
"ads_category": "622",
"ads_category_name": "Web Hosting",
...
}
{
"domain": "locaproxy.com",
"domain_id": "1710914405_DOMAIN_COM-VRSN",
"status": "clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited",
...
}Discover how individual location parameters drive specific web personalization and localization rules.
| IP Information | Marketing Use |
|---|---|
| ip | IP address. |
| country_code | Two-character country code based on ISO 3166. |
| country_name | Country name based on ISO 3166. |
| region_name | Region or state name. |
| district | District or county name. |
| city_name | City name. |
| zip_code | ZIP/Postal code. |
| domain | Domain name. |
| domain_id | Domain name ID. |
| status | Domain name status. |
| create_date | Domain name creation date. |
| update_date | Domain name updated date. |
| expire_date | Domain name expiration date. |
| domain_age | Domain name age in day(s). |
| whois_server | WHOIS server name. |
IP geolocation is not GPS. It estimates the location associated with an IP network and should not be interpreted as a person's exact physical location. B2B visitor identification maps IP ranges owned or assigned directly to companies. While dedicated corporate networks yield direct firmographic matches, remote workers operating from home connections or public Wi-Fi will resolve to consumer ISPs.
{
"ip": "8.8.8.8",
"country_code": "US",
"country_name": "United States of America",
"region_name": "California",
"district": "Santa Clara County",
"city_name": "Mountain View",
"latitude": 37.38605,
"longitude": -122.08385,
"zip_code": "94043",
"time_zone": "-07:00",
"asn": "15169",
"as": "Google LLC",
"as_info": {
"as_number": "15169",
"as_name": "Google LLC",
"as_domain": "google.com",
"as_usage_type": "DCH",
"as_cidr": "8.8.8.0/24"
},
"isp": "Google LLC",
"domain": "google.com",
"net_speed": "T1",
"idd_code": "1",
"area_code": "650",
"weather_station_code": "USCA0746",
"weather_station_name": "Mountain View",
"mcc": "-",
"mnc": "-",
"mobile_brand": "-",
"elevation": 32,
"usage_type": "DCH",
"address_type": "Anycast",
"ads_category": "622",
"ads_category_name": "Web Hosting",
"continent": {
"name": "North America",
"code": "NA",
"hemisphere": [
"north",
"west"
],
"translation": {
"lang": "en",
"value": "North America"
}
},
"country": {
"name": "United States of America",
"alpha3_code": "USA",
"numeric_code": 840,
"demonym": "Americans",
"flag": "https://cdn.ip2location.io/assets/img/flags/us.png",
"capital": "Washington, D.C.",
"total_area": 9826675,
"population": 339665118,
"currency": {
"code": "USD",
"name": "United States Dollar",
"symbol": "$"
},
"language": {
"code": "EN",
"name": "English"
},
"tld": "us",
"translation": {
"lang": "en",
"value": "United States of America"
}
},
"region": {
"name": "California",
"code": "US-CA",
"translation": {
"lang": "en",
"value": "California"
}
},
"city": {
"name": "Mountain View",
"translation": {
"lang": "en",
"value": "Mountain View"
}
},
"time_zone_info": {
"olson": "America/Los_Angeles",
"current_time": "2026-08-16T21:59:30-07:00",
"gmt_offset": -25200,
"is_dst": true,
"abbreviation": "PST",
"dst_start_date": "2026-03-08",
"dst_end_date": "2026-11-01",
"sunrise": "06:26",
"sunset": "20:01"
},
"geotargeting": {
"metro": "807"
},
"is_proxy": false,
"fraud_score": 0,
"proxy": {
"last_seen": 1,
"proxy_type": "DCH",
"threat": "-",
"provider": "-",
"is_vpn": false,
"is_tor": false,
"is_data_center": true,
"is_public_proxy": false,
"is_web_proxy": false,
"is_web_crawler": false,
"is_ai_crawler": false,
"is_residential_proxy": false,
"is_consumer_privacy_network": false,
"is_enterprise_private_network": false,
"is_spammer": false,
"is_scanner": false,
"is_botnet": false,
"is_bogon": false
}
}
{
"domain": "locaproxy.com",
"domain_id": "1710914405_DOMAIN_COM-VRSN",
"status": "clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited",
"create_date": "2012-04-03T07:34:32Z",
"update_date": "2025-01-23T03:00:38Z",
"expire_date": "2027-04-03T07:34:32Z",
"domain_age": "5248",
"whois_server": "whois.godaddy.com",
"registrar": {
"iana_id": "146",
"name": "GoDaddy.com, LLC",
"url": "http://www.godaddy.com"
},
"registrant": {
"name": "",
"organization": "",
"street_address": "",
"city": "",
"region": "",
"zip_code": "",
"country": "",
"phone": "",
"fax": "",
"email": ""
},
"admin": {
"name": "",
"organization": "",
"street_address": "",
"city": "",
"region": "",
"zip_code": "",
"country": "",
"phone": "",
"fax": "",
"email": ""
},
"tech": {
"name": "",
"organization": "",
"street_address": "",
"city": "",
"region": "",
"zip_code": "",
"country": "",
"phone": "",
"fax": "",
"email": ""
},
"billing": {
"name": "",
"organization": "",
"street_address": "",
"city": "",
"region": "",
"zip_code": "",
"country": "",
"phone": "",
"fax": "",
"email": ""
},
"nameservers": [
"vera.ns.cloudflare.com",
"walt.ns.cloudflare.com"
]
}Dive deeper into network classification parameters, autonomous systems, and geolocation precision powering your marketing stacks.
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