Use location, network and security context from IP addresses to personalize experiences, protect online services and better understand your audiences.
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IP geolocation is the intelligence layer. Solutions are what you do with that intelligence.
A visitor, transaction or connection starts with an IPv4 or IPv6 address.
Enrich it with location, ASN, network, time zone, proxy and other contextual signals.
Use the context to localize, protect, segment, analyze or personalize.
Each solution combines different IP signals with a specific business objective.
Use geographic and regional context to adapt the experience before asking the visitor to manually select their location, language or preferences.
Use geographic, network and proxy intelligence as additional signals in security, fraud-prevention and traffic-analysis workflows.
Relevant IP intelligence
Need the technical meaning behind proxy and network classifications? View the concept reference →
Use IP-derived geographic and network information to analyze traffic, build regional segments and make campaigns more relevant.
Relevant IP intelligence
Need to understand how location, ASN and network classification are derived? View the concept reference →
A compact map of the underlying data, while the IP Geolocation page remains the detailed technical reference.
Looking for field definitions, accuracy guidance or technical mechanics?
Explore IP Geolocation Concepts & Reference →Give visitors two clear paths instead of mixing both kinds of content on one page.
Discover business outcomes and choose between Localization, Security and Marketing.
Understand geolocation, ASN, network, proxy, time-zone and other IP intelligence concepts.
Start with a business outcome, explore the underlying IP data when you need it, then move into the API documentation when you're ready to implement.